It was our privilege, recently, to welcome sales and marketing communication authority, Marcus Sheridan, to direct a workshop for one of our clients. During the visit, we sat down with Marcus and asked him a few questions that often spring up in conversations we have with business owners and marketing teams.
While our clients and prospects certainly recognize the value of having a website for their business, many struggle with defining and implementing a great website experience.
For this one-on-one with Marcus, we asked:
"What does it mean to have a great website in 2015 and beyond?"
In his video response below, Marcus tackles the question by describing a web design evolution from pure aesthetics to a focus on function and content value. This shift, from simply "having a website" for a business that "looks good" to one that is "easy to navigate" and "answers my questions," parallels the customer-centric focus of inbound marketing. Great websites, now, feature a design and user experience that quickly lead visitors to pertinent answers, which builds trust and, ultimately, leads to sales.
Click here to watch Marcus Sheridan's last video answer on how to jump-start your content marketing or sign up below for a free website analysis and review.