If you're wondering where to start with your next marketing video, use these two starting blocks to figure out the best route for your business. Whether you keep the production in-house or hire out some help, this snippet from our video marketing series may help you decide.

Transcript

Let’s take a look at how you can get started creating your next marketing video. There are two different options when it comes to producing video.

The first, and easiest for most, is to leave it up to the professionals. There are plenty of production companies and agencies that can bring your video to life.

Most will guide you through the entire process, helping you with identifying your goals, planning and scripting, and creating a high quality end-product that will sure to get results.

The second option is to create video in-house. While this may be more challenging, choosing to create video in-house is becoming more feasible than in the past.

Although there is an initial investment of gear, and a considerable amount of time required to learn how to light, film, and edit raw footage, some companies are opting to make the long-term investment to produce video in-house.

Regardless of the approach you choose, video is here to stay. Proactive companies are choosing to use video as a means to grow their business.