Videos are a fantastic way to answer questions these research hounds have about your product or service. Using video, you can distill and explain complex information within a shorter period of time than written copy.
90% of users say that seeing a video about a product is helpful in the decision process. (source)
To qualify more sales-ready leads and to shorten the sales cycle, create videos that address your buyers’ concerns throughout each stage of the process.
But don’t stop there. You can also retain and delight customers by providing more value with helpful video content and opportunities for advocacy in terms of testimonials or case studies.
And don’t forget to feature customer-created content on your website, which provides amazing value in terms of building trust and reaching new prospects.
If you’re looking to close more sales, incorporating video into your sales and marketing strategy is a highly effective way to see the growth you’re looking for.
Make sure to watch our next video, where we’ll cover best practices when it comes to creating your first video.