How (Artificially) Intelligent is your Business?
By Alise Riedel | February 08, 2018
Keeping up with the latest and greatest trends in digital marketing can be quite the task. With the constant flow of new information from thought leaders across the globe, keeping up means you’re spending hours reading, viewing, and talking about new information.
One of the latest trends that has been making its way onto your notifications and coming up on your favorite podcast? Artificial Intelligence. When Artificial Intelligence, or AI, gets brought up, the first thing that may pop into your mind might be robots and computers taking over your employees' day-to-day tasks. And while AI has streamlined processes for many businesses, it hasn’t found a way to replace great content marketing in the near term. The overarching features that exist within AI are extremely complex, but can also give your business the boost in content marketing productivity it may need.
Where Can you Leverage AI within your Business?
The short answer is: everywhere. Take a look at two ways businesses are already implementing AI into their marketing and sales processes.
Implement TouchPoints Throughout the Customer Journey
AI can aid in providing an elevated customer experience from the first touch to the final sale. AI is able to send in-the-moment personalized information to your prospects, seamlessly moving them down the sales funnel while identifying key points of conversion.
While AI helps the customer, it also provides data back to you, so you can continue to make data-driven decisions that impact your bottom line.
AI is already in action and you may not even know it. Customer service interactions over twitter have increased over 200% in the last two years, and these interactions haven't all come from a person on a computer. By leveraging AI, more immediate and personalized messages can be sent to your customers whether they're messaging you praising or complaining about your product or service.
Make Chatting Personal
Have you ever been on a site and you have a question but cannot seem to find the answer? We all have. As nice as the “Contact Us” page is on most sites, it can leave you waiting days for a somewhat simple answer.
By leveraging a chatbot, you’ll be able to provide prospects with the answers they’re looking for by using contextual data. These answers come through conversational and human-like, giving the prospect a personalized feeling while being on your site.
As the web and eCommerce become people's go-to spot when it comes to goods and services, being able to answer questions and deliver information needs to stay top of mind for your business. By offering shoppers a convenient experience that they're looking for, you're able to keep them on your site without implementing more manpower to do so.
Although these are just two of the hundreds of ways companies are leveraging AI throughout their business, they continue to prove how powerful and efficient AI can be. The AI landscape is continuing to grow, and the innovation within isn’t going to stop soon. So how are you going to keep up?
Learn to Implement AI at your Business
At Denamico, we understand the need to learn new information, but we also think that learning should be fun. That’s why we’re excited to sponsor DenamiCON 3. Join Founder and CEO of PR 20/20, Paul Roetzer as he presents, Marketing in the Machine Age: The Path to a More (Artificially) Intelligent Future.
During DenamiCON, you’ll learn how artificial intelligence is accelerating us toward a more intelligently automated future. Roetzer will dive into how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages, and defining content strategies while showcasing how a machine can perform a majority of these activities.
Ready to learn how your business can leverage artificial intelligence? Register today and take advantage of pricing specials!