The following video is part of a presentation we did on Business Blogging. In it, Brendon explains how you can measure returns on your blogging investment.
One of the best things about blogging as opposed to other top-of-funnel awareness-generating activities is that it's incredibly trackable. If you know what metrics to watch, it's easy to see how your blog is performing and whether your efforts are contributing to the bottom line.
What blogging metrics should you track?
Number of visitors
Click-through rates on your calls to action
Leads (which posts generated the post leads?)
Number of subscribers from each blog post
Social media shares
Brendon explains each of these and more in the following video: