Tools are only as powerful as the data you put in them. It's almost too obvious to state, but I've been challenged by this truth time and time again.
I've felt this pain personally when:
I’ve been in dozens of marketing tools at this point in my career and HubSpot is by far one of the easiest to learn and use. (I’m especially in love with how simple it is to edit our website. No more Jira tickets to developers. Woo!)
But even as a HubSpot Solutions Partner with one of best tools, we’ve faced data quality issues.
“Sometimes the cobblers kids have no shoes,” our President & Co-founder Kristin Dennewill joked in one of her first RevOps Champions newsletters last year.
We had fun shopping in 2024 and we’ve made considerable progress.
As we continue our own data enrichment journey at Denamico, we're excited to help you navigate yours. The future of customer intelligence is here and it's more accessible than ever.
Here are the key takeaways from a client session Emily Grotkin, our VP of Partner and Client Success, hosted last week that could transform your customer intelligence strategy.
Let's start with the three key data categories that power your customer insights.
This information is shared with you directly from your audience through:
This externally sourced data enhances your customer profiles through:
This is when you see the Multiplier Effect! When you combine 1st and 3rd party data through enrichment, you create a comprehensive customer view that enables:
"Today, access to just that 1st party data really isn't enough," shares Emily Grotkin, our VP of Partner and Client Success. "Breeze Intelligence is going to make sure that you have access to the 3rd party data that enables you to automatically enrich those records with customer information like location and industry and annual revenue right inside of your CRM."
Of course, Breeze Intelligence isn't your only option for data enrichment, but it is the most comprehensive, unified, and easy to implement for HubSpot users.
Breeze Intelligence offers three game-changing capabilities:
"This actually offers you one of the most unified data sets that exists in the marketplace today," notes Emily. "It enables a lot of really cool use cases by putting all of that 1st and 3rd party data directly at your fingertips inside of HubSpot."
Think of Breeze Intelligence as your data detective, it automatically fills in the crucial details about your contacts and companies that you'd otherwise have to track down manually.
Data Enrichment automatically completes your database with detailed company and contact data, enabling your sales and marketing teams to:
Whether you want to update your entire database at once, automatically enrich new contacts as they come in, or fine-tune which information gets updated, Breeze Intelligence adapts to your workflow.
It's like having a research assistant who knows exactly what information matters most to your business.
Ever wish you could see which companies are seriously interested in what you offer, even before they reach out? That's exactly what Buyer Intent does.
Buyer Intent creates hot lists for you to contact based on:
So whether it's a long-time prospect finally getting serious or a brand new company showing interest, you'll know exactly when to reach out.
We all know longer forms kill conversion rates. Who wants to fill out endless fields just to download a guide or schedule a demo?! That's where smart form shortening comes in.
Form Shortening can capture more than 40 valuable pieces of information including:
Think of it as having a smart assistant that quietly fills in the blanks while keeping your forms short and sweet.