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Sophie Schaffran

Sophie Schaffran

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What’s Not Changing (And Why That’s Your Competitive Advantage)

As I reflected on Q2 and planned our upcoming marketing initiatives, I felt like we had...

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One (can’t skip) step toward AI adoption

Last month, I was onboarding and training a new marketing hire when this quote from Mike Kaput,...

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Is your CRM falling short? This is why...

"We're not seeing the value of our CRM investment."

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Is CRM Optimization Ever "Done"?

“When can we stop paying for CRM optimization?”

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What Most Leaders Miss About CRM Implementations

Hint: It’s not the tech....

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What a SaaS CEO Taught Me About Smarter Tech Choices

“They’re the best. If they’re using it, there must be a reason.” 

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200+ HubSpot Spring Spotlight Updates: Here’s What You Need to Know

As a marketer, the pressure to be everywhere, do everything, and prove impact fast is real. 

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6 Questions to Ask Before Implementing New Tech

“I just spent 4 hours pulling data to calculate my close rate by bid time.”

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Our Team Shares Their Top HubSpot CRM Automations

"People are still missing the full potential of a CRM!"

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