It’s on and working 24/7, 365 days a year, he explained during a visit to the Denamico office.
Why then, he added, should we invest high up-front costs and extended periods of time to produce or redesign a site built solely on assumptions -- “a bunch of little decisions rolled up into one educated guess.”
It doesn't make sense. The risks outweigh the rewards.
“The traditional approach to building a website is flawed,” said Summerfield.
He’s had experience, felt the pain points of the traditional method -- projects were launched late, came in over budget, and were left to sit for a year or two without any impactful improvements.
“The best way to think about a solution is to live in the point of pain,” he said. “That inspired me to figure out a better way to build websites.”
The solution: Growth Driven Design
“It’s a smarter approach to web design,” said Summerfield. “I took the best practices from the web development world, the tech software world, and meshed them together with a start-up mentality.”