Summer is a time for fresh ideas and innovation. A lot of people are recharging with weekend trips, relaxed days in the sun, and outdoor adventures. Inspiration often strikes when we get away from our busy routines and do something different.
The marketing world has been full of inspiration lately, and I thought I'd share some of the content that has resonated with me.
Here are my favorite content marketing posts of the summer (so far).
In the Rough Draft podcast, Demian Farnworth (the Chief Content Writer for Copyblogger Media) offers advice and food-for-thought to content writers.
His podcast has become my new best friend. The episodes are roughly 10 minutes apiece, so they are perfect to listen to during a quick run to the grocery store.
His tips aren’t just for writers; they’re great for anyone interested in the mechanics behind producing great content.
This episode covers one of the fundamental principles of content marketing: show, don’t tell. Don’t just make a claim or statement. Prove it by putting it into action. It's great advice for writers, business owners, and anyone else looking to make a mark in the digital world.
Do you ever feel like the digital marketplace is so saturated with content that you have no chance of being found or heard?
Your frustration is common among marketers, which is why this post by MarketingProfs offers you three down-to-earth steps to help you rise above the noise.
The post is a checklist of things you should be thinking about for your own marketing strategy. It demonstrates the changing and dynamic nature of marketing in the digital world and explains what your marketing team needs to do to achieve your goals.