Blog Feature

By: Lindsey Graff on April 13th, 2015

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Business Blogging 101: How to Develop an Editorial Calendar [Quick Video]

Content Marketing

How-to-develop-an-editorial-calendar-bloggingThe following video is the last of six snippets from a presentation we did on Business Blogging. So far, we've covered:

  1. Why you should start a business blog
  2. How to get started
  3. Creating content your audience will love
  4. How to create content with limited time
  5. Why consistency is the #1 key to content marketing success

To wrap up the series, there's one more important topic to cover. Once you've started your blog and have a quality plan in place, you need to keep track of it all by creating an editorial calendar.

In the quick video below, Donna explains why the editorial calendar is a vital tool and what you should include when developing yours:

  • Blog Topic or Title
  • Notes on the Blog Topic
  • Author
  • Internal Deadline & Publish Date
  • Target Audience
  • Intended Call-to-Action

She explains how recording these things in one place can help your team stay organized and help ensure your blog content is fresh and varied.

If you feel ready to create a blog editorial calendar for your team but aren't sure what tool to use, check out this post on our favorite editorial tool, Trello, and this tutorial on how you can use it to set up your calendar.

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Image by baron valium via flickr, licensed under CC by SA 2.