To wrap up the series, there's one more important topic to cover. Once you've started your blog and have a quality plan in place, you need to keep track of it all by creating an editorial calendar.
In the quick video below, Donna explains why the editorial calendar is a vital tool and what you should include when developing yours:
Blog Topic or Title
Notes on the Blog Topic
Internal Deadline & Publish Date
She explains how recording these things in one place can help your team stay organized and help ensure your blog content is fresh and varied.
If you feel ready to create a blog editorial calendar for your team but aren't sure what tool to use, check out this post on our favorite editorial tool, Trello, and this tutorial on how you can use it to set up your calendar.