Newsletters are still considered a great way to grow and maintain relationships, even during times when people aren’t actively making purchasing decisions. If your email list has stagnated, or you’re looking to boost subscribers for an upcoming campaign, it may be time to perform an audit of your invitation system. Ask yourself this simple question: How easy is it for people to subscribe to our newsletter? During your evaluation, make sure that you’re sending out an invitation on all of your platforms, including the following:
- On your website: Try creating a global footer that includes a call-to-action (CTA) to subscribe from each main page. And double check your site on mobile to ensure your forms are visible and easy to fill out on smaller screens. Client examples from Animal Adventure, a plush toy manufacturer based in Hopkins, MN.
On your blog: Subscription invitations are often found on the sidebar of a blog near other CTAs for premium content. Visitors have found your blog, now give them the option to receive more content from you, including your newsletter.
In your email signature: This simple suggestion is often underutilized. But just think about how many emails you and your team send out to potential leads and customers. Invite them to subscribe with a quick link to get them on the newsletter list.
On social media: Leverage existing social media networks to get the word out about your newsletter. Invite them using a link to your blog or a dedicated landing page to measure the results. Try a combination of paid ads as well as organic reach to really move the needle.
At trade shows: If your company exhibits at any industry trade shows throughout the year, invite visitors to subscribe using a dedicated landing page for each show on tablets and computers in your booth. These landing pages can also be tied to content offers or contests directed at attendees for added incentives to sign up.
Although email marketing might not get as much time in the limelight anymore, for business communications, 55% of respondents to HubSpot’s latest inbound marketing report still prefer using email, with face-to-face meetings and phone calls following in line. Social media and messaging apps are gaining popularity, but email still proves to have a wider reach and generates steady ROI in the form of visitors, leads, and sales. Maximize your reach by generating more newsletter subscribers on various platforms.
Ready to launch or strengthen your own inbound marketing? With this free checklist, you'll have a repeatable framework for campaigns that get results.