Each of the contacts in your CRM has unique needs, wants, and preferences. Depending on the products or services they’re interested in, their place in the buyer’s journey, or their communication preferences, maximizing and optimizing your communication with your contacts is key to the success of your business.
Recently, Facebook announced an algorithm that aims to deliver content to users that they want to see and interact with, while having them spend less time on the site overall. What does this mean for your business? Inbound Marketing Consultant, Kayla Fullington, filled the Denamico team in about the changes and how they'll shift the overall landscape of Facebook.
Keeping up with the latest and greatest trends in digital marketing can be quite the task. With the constant flow of new information from thought leaders across the globe, keeping up means you’re spending hours reading, viewing, and talking about new information.
During the 2017 INBOUND conference last month, VP of Product, Christopher O’Donnell highlighted HubSpot’s improvements to their Sales, Marketing, and CRM platforms while introducing new features that will be rolling out over the coming year. O’Donnell made it clear that they were continuing to advance all elements of their platform with an end-to-end customer experience in mind.