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The Sales Lion founder and famed “pool guy,” Marcus Sheridan, visited our office recently to meet with the Denamico team and to lead a workshop for one of our clients. We took the opportunity to pick his brain, so to speak, on various questions we commonly hear regarding online lead and sales generation.

Continuing our series of video responses, we asked Marcus the following:

"What quantifies a successful website for a business today?"

Marcus covers four primary measurables all businesses should be able to review and track because of specific tactics employed on their websites:

1. Traffic

2. Leads

3. Sales

4. Revenue

He goes on to explain that building a successful website is not a finite process; websites, by nature, are organic and develop over time. Time spent understanding the digital consumer and working on a business website, however, is justified by analyzing the aforementioned metrics in tandem.

 

 

Click here to watch Marcus Sheridan's last video answer on the essence of a great website or sign up below for a free website analysis and review.

 

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