Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

Adam Stewart

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Video Marketing | Marketing Automation

How to Nurture Leads With Video and Marketing Automation [SlideShare]

By: Adam Stewart
March 28th, 2017

Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses.

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Company Culture

Denamico Employee Spotlight: Amy Weaver, Marketing Automation Manager [Video]

By: Adam Stewart
March 24th, 2017

Meet Amy Weaver, our Marketing Automation Manager. Originally from Athens, Georgia, Amy is one of those marketers who "geeks out on HubSpot and tech." She focuses on optimizing lead generation for websites, landing pages, and email workflows. With a background in the software as a service (SaaS) industry, Amy understands the challenges and opportunities of early-stage businesses.  That, and she can whistle.  Get to know a bit more about Amy and Denamico in the video below.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

Blog Feature

Inbound Marketing & Sales

How to Choose the Right Inbound Marketing Agency for Your Tech/SaaS Company [Step 1]

By: Adam Stewart
March 21st, 2017

Having a stake in the Technology and Software as a Service industry, you understand the importance of leveraging digital spaces to grow your business online. That being the case, you've done your research and feel that inbound marketing is a great fit for your business model. But how do you choose the best strategic partner to work with? Here's the first step in finding the right inbound marketing agency to get the results you need.

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Content Marketing | Strategy

5 Reasons Vlogging is Hard – And 5 Tips to Make it Easier [Video]

By: Adam Stewart
March 20th, 2017

Ever get caught in a downward vlogging spiral? That sinking feeling that you're rambling on and on and on... without even saying anything of substance. Or maybe you just freeze up and forget your lines completely. Vlogging is hard. But with a little practice, and some sage advice put into place, you can create great vlogs for your business. 

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Blog Feature

Video Marketing

YouTube vs Wistia: Why Should I Pay to Host My Videos? [Video]

By: Adam Stewart
March 9th, 2017

YouTube is completely free, and it’s the world’s biggest video platform. So, why should we pay for a hosting service like Wistia? We hear this question from many businesses dipping their toe into video marketing.

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Blog Feature

Company Culture

Denamico Employee Spotlight: Kayla Fullington, Social Media Specialist [Video]

By: Adam Stewart
March 3rd, 2017

Meet Kayla Fullington, one of our recent hires from the Minneapolis marketing scene. She's stepping into the role of Social Media Specialist here at Denamico, and also brings extensive SEO knowledge to the table. Kayla is a self-proclaimed "dill pickle freak," and swears by the combination of pickles and cheese. Originally from Wisconsin, Kayla is looking forward to working and living in Minneapolis. She enjoys helping clients understand how to leverage social media to further their brands and to increase business. Get to know a bit more about Kayla and Denamico in the video below.

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Blog Feature

Content Marketing | Strategy

3 Tips for Developing a Content Road Map [Video]

By: Adam Stewart
March 1st, 2017

Whether you are just starting to create premium content offers for your website, or you're not happy with the current lead-gen results, develop a content road map to hit your destination faster.

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Company Culture

Denamico Employee Spotlight: Ashley Perron, Marketing Automation Specialist

By: Adam Stewart
February 23rd, 2017

Meet Ashley Perron, one of our recent hires from the Minneapolis marketing scene. She's stepping into the role of Marketing Automation Specialist here at Denamico, and given her marketing and HubSpot experience, she's already hit the ground running. Ashley is a passionate traveler, with a wide range of stamps in her passport. Upcoming travel plans include ripping around Portugal this spring. Learning from her bumpy adventures in Germany, Austria, and Switzerland, she'll avoid riding on top of her luggage in the passenger section of trains that bend with curves in the track.  Get to know a bit more about Ashley and Denamico in the Q & A below.

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Blog Feature

Video Marketing | Strategy

Common Objections to Creating Video - Part 2 [Video]

By: Adam Stewart
February 17th, 2017

Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

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Blog Feature

Content Marketing

How to Optimize Your Blog Posts

By: Adam Stewart
February 16th, 2017

Frequency and quantity of blogging are certainly two factors that will impact your business results. However, you won’t get far without optimizing your blog posts. You need to optimize your content to grab people’s attention and rank well in search engines.

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