Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

Adam Stewart

Blog Feature

Company Culture

Denamico Employee Spotlight: Ashley Perron, Marketing Automation Specialist

By: Adam Stewart
February 23rd, 2017

Meet Ashley Perron, one of our recent hires from the Minneapolis marketing scene. She's stepping into the role of Marketing Automation Specialist here at Denamico, and given her marketing and HubSpot experience, she's already hit the ground running. Ashley is a passionate traveler, with a wide range of stamps in her passport. Upcoming travel plans include ripping around Portugal this spring. Learning from her bumpy adventures in Germany, Austria, and Switzerland, she'll avoid riding on top of her luggage in the passenger section of trains that bend with curves in the track.  Get to know a bit more about Ashley and Denamico in the Q & A below.

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Video Marketing | Strategy

Common Objections to Creating Video - Part 2 [Video]

By: Adam Stewart
February 17th, 2017

Still making excuses about video marketing? Here's the second installment of our series on debunking the most common objections that we hear from business owners and marketers alike.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

Blog Feature

Content Marketing

How to Optimize Your Blog Posts

By: Adam Stewart
February 16th, 2017

Frequency and quantity of blogging are certainly two factors that will impact your business results. However, you won’t get far without optimizing your blog posts. You need to optimize your content to grab people’s attention and rank well in search engines.

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Blog Feature

Social Media | HubSpot

5 Ways to Start Social Selling

By: Adam Stewart
February 9th, 2017

Social selling isn't magic, according to HubSpot's Social Media Marketing Manager, Chelsea Hunersen. Really, it should be a part of your regular sales strategy, she stated during her presentation for the Twin Cities HubSpot User Group gathering yesterday.

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Blog Feature

Content Marketing

B2B Content Marketing Trends in 2017 [Infographic]

By: Adam Stewart
February 7th, 2017

When it comes to content marketing tracking and reporting, the Content Marketing Institute (CMI) has their pulse on what's happening with B2B trends. In their latest annual report, CMI identified four major differentiators between highly effective content marketers and the rest of the pack.

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Blog Feature

HubSpot | Strategy

How to Develop SMART Marketing Goals [Template]

By: Adam Stewart
February 2nd, 2017

As you plan for the year, quarter, or month, it's time to determine your SMART marketing goals. SMART is a methodology that helps you establish concrete and achievable goals. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-Bound. Let's roll through each characteristic for a better understanding of how to develop SMART marketing goals.

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Content Marketing | Inbound Marketing & Sales

What’s the Difference Between Content Marketing, Online Marketing, Digital Marketing, and Inbound Marketing?

By: Adam Stewart
January 24th, 2017

As marketing tries to keep pace with technology, the terms we use to describe certain tactics and strategies also change.  This can cause some confusion, even for today's tech-savvy professionals.  But the number one question we often hear from business leaders and upper management is: What's the difference between... Content Marketing Online Marketing Digital Marketing and Inbound Marketing? To answer the question, let's take a closer look at each marketing term and the influences that shaped its development.

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Blog Feature

Website Design | Strategy

What's Your Content Got to Do With Me?

By: Adam Stewart
January 12th, 2017

We've been working on a lot of new websites for clients lately -- writing new copy and developing inbound and content marketing strategies along the way. And I've noticed a common trend for many B2B and B2C sites. Generally speaking, they all have solid copy and excellent content. But something's a bit off.

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Blog Feature

Content Marketing

Business Blogging Trends of 2016 [Infographic]

By: Adam Stewart
January 10th, 2017

Blogging for your business includes a plethora of moving parts. At the basic level, decisions are made on the length of posts, the frequency of publishing, and how the posts will be promoted. Depending on your industry and the goals you are trying to achieve, strategies and tactics can vary dramatically. However, it's nice to gauge the tendencies of other bloggers to keep a pulse on any trends.

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