10 Tasks to Complete Before Launching Your Next Inbound Marketing Campaign

2 min read
August 23, 2016


Ready to hit the “GO” button on your next inbound marketing campaign? Prior to the excitement of blast off, make sure you’ve completed supporting tasks along the way. Here's a quick countdown checklist from HubSpot paired with additional Denamico blog post resources to reference before launching your next campaign.

Inbound Marketing Checklist

10. Identify your campaign audience. Who are we talking to here? Understand your buyer persona before launching into a campaign, so you can target them correctly.

How to Create a Buyer Persona [Infographic]

9. Set your goals and benchmarks. Having SMART goals can help you be sure that you’ll have tangible results to share with the world (or your boss) at the end of your campaign.

Set Smarter Marketing Goals & Strategies

8. Create your offer(s) and landing pages. Don’t forget to optimize your landing page for SEO, have a clear value proposition and call to action (usually a form for the user to complete.)

How to Map Content to the Buyer’s Journey

7. Plan and build your automation and lead nurturing workflows. Your campaign doesn’t end when leads convert on your landing page. Plan and build your follow up campaigns to nurture leads down your funnel.

What is Marketing Automation? An Explanation in Plain English

6. Write a blog post(go for a bunch). Your campaign is awesome -- don’t hide it from the world. Use your blog as an opportunity to introduce readers to the valuable content they’ll find in your offer.

How to Generate a Year’s Worth of Blog Topics in One Meeting

5. Share it on social media. Promote your blog post and offer through social media to drive traffic into the top of your funnel.

How to Get Started Using Twitter For Your Business

4. Add in long tail keywords. Make sure your campaign is SEO friendly -- that way, interested prospects will find your campaign long after you stop actively promoting it.

Keyword Data and Best Practices for SEO

3. Consider paid search and other channels. Other channels can be a part of your inbound campaign, too -- just be sure that you are measuring the effectiveness of these channels.

Generate More Traffic Using PPC Advertising

2. Track Your URLs. Where is your traffic coming from, and how are visitors finding you? Tracking URLs can help.

How to Create a Tracking URL for a Landing Page

1. Report on Your Results. Hard work shouldn’t go unmeasured. You set goals at the very beginning; now it’s time to celebrate your success. Organize and show off your numbers at the end of the campaign.

4 Problems Keeping You From Quality Google Analytics Data in Hubspot

Want a printable version of this checklist with even more resources? Click below to get yours!