How to Convince Your Boss to Try Inbound Marketing [SlideShare]

Denamico June 23, 2016


ConvinceyourbossinboundmarketingYou've seen the research. You know that the buying process has changed and buyers respond to interruptive marketing worse than ever. You know that the majority of the sales cycle is complete before prospects even speak to sales. You know that inbound leads cost at least 67% less than outbound ones. In short, you know the traditional marketing playbook is broken.

So now what do you do?

If your leadership team is sold and you're ready to get started, check out our inbound marketing resource pack.

If you know you want to transition to more inbound marketing, but aren't sure how to convince your budget-focused boss to invest in the necessary tools, this post is for you.

Whether you want to invest in inbound marketing education for yourself or your team, marketing automation tools like HubSpot, or an inbound agency to help you out, you've got to sell your boss on the value of inbound marketing.

The following SlideShare outlines key steps to developing your pitch:

1. Set some context

2. Outline the problem

3. Give them the answer

4. Show some proof

5. Explain how inbound marketing works using "CFO-Speak"

6. Close 'em with your plan

Read the entire SlideShare here:

Editor's Note: This post was originally published in April 2015 and has been updated for accuracy and comprehensiveness.