If you're wondering where to start with your next marketing video, use these two starting blocks to figure out the best route for your business. Whether you keep the production in-house or hire out some help, this snippet from our video marketing series may help you decide.
If you don’t have video displayed prominently on your website, you may not be ranking as high as you could be. Or worse, below your direct competition. To help you get started using video, here are a few best practices from our video marketing series.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Creating video for your business can seem downright overwhelming. To help you get started, here are a few best practices from our video marketing series.
HubSpot’s annual conference, INBOUND, kicked-off last night in Boston! A few members of our team are fortunate to be here to learn, be inspired, and connect with like-minded marketers and business people.
ABOUT THE PROJECT We’ve all heard about the power of video, but we know many companies sometime struggle to understand how and why to use it. One practical application for video is on landing pages.
Being a marketing manager in the digital age is an exciting, yet challenging role. On the one hand, you have so many tools available to give you insight into what you’re doing and to automate some of your tasks. But on the other hand, the tools and strategies change and evolve so quickly that it’s difficult to know if you’re using the ones which will give you the best results. The other challenge you have is that because of the complexity of digital marketing, there is a good chance that no one else in your company really understands what you do every day. Especially perhaps, your boss.
The facts speak for themselves. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. Nearly 40% of US companies use blogs for marketing purposes. Companies that blog have 55% more website visitors. B2C companies that blog get 88% more leads/month than those that don’t. B2B companies that blog get 67% more leads/month than those that don’t. But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, research shows companies that blog 20 or more times in a month see the biggest return in traffic and leads. A blog is a long-term marketing asset that will bring traffic and leads to your business. It introduces you as a thought leader in your industry and allows you to earn people’s trust. In this post, we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this valuable marketing channel.
Is that the right question? If you work in, or manage sales, you already know that the best CRM is essentially the one that works. The sales software that helps you prospect better, manage your pipeline more efficiently, communicate more easily with your leads and customers, and assist you in getting more sales as efficiently and effectively as possible. If you're still not sure about why to use a CRM, you should first read this. That post includes some of the data about how using a CRM improves the sales process, including how it can increase revenue by 41% per sales rep. On the other hand, if you're already convinced you need a CRM, you just need help figuring out which is the best CRM for you, then this post is for you.
How Can We Help Grow Your Business? How scalable is your business? How easy is it to train new employees? Unless we can figure out how to have more than 24 hours in each day, creating repeatable systems and processes is the only way to consistently grow a business, month after month. As entrepreneurs and business leaders, we all know this, but creating and implementing these systems is easier said than done, albeit a high priority for most of us. In this post, I will be addressing a tool that I have deemed the control station of our business; you can only live without it if you've never had it. But once you know that it exists, you rely on it as heavily as your morning coffee; I'm talking about Hubspot CRM software.
Closing the Sales Loop on Sales and Marketing This past week, we were thrilled to host a happy hour networking event, Closing the Sales Loop, for businesses in Minneapolis. In a presentation that evening, we discussed the topic of Customer Relationship Management (CRM) software, specifically the benefits, implementation practices, and the importance of sales and marketing alignment. CRMs are transforming the way organizations and businesses interact with prospects and customers. Here are a few statistics from the presentation to highlight what a CRM can do for you: 53% of top-performing companies are investing in a CRM to drive sales productivity 47% of polled CRM users said customer satisfaction was significantly impacted by their CRM in 2015 74% of polled respondents to a CRM user survey indicated that their CRM software allowed them to have greater access to customer data Per sales person, a CRM can increase revenue by 41%