One (can’t skip) step toward AI adoption
Last month, I was onboarding and training a new marketing hire when this quote from Mike Kaput,...
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"We're not seeing the value of our CRM investment."
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“When can we stop paying for CRM optimization?”
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Hint: It’s not the tech....
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“They’re the best. If they’re using it, there must be a reason.”
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As a marketer, the pressure to be everywhere, do everything, and prove impact fast is real.
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“I just spent 4 hours pulling data to calculate my close rate by bid time.”
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"People are still missing the full potential of a CRM!"
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Tools are only as powerful as the data you put in them. It's almost too obvious to state, but I've...
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