Emails, branching logic, and landing pages galore – with all of the moving parts and behind-the-scenes details that go into your lead nurturing program, where do you even start?
What comes to mind when you think of marketing automation? Is it robots, complex software, or inboxes filled with spammy, impersonal emails? Whatever images may flood your mind, “marketing automation” continues to be a frequently searched term among business and marketing professionals.
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