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Ashley Perron

Ashley Perron
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Recent Posts

Email Marketing and Automation “Do’s” for 2018

Posted on January 11, 2018 by Ashley Perron

The beginning of a new year is an opportunity to start fresh, try something new, and improve upon your current marketing efforts.

With new tools and technology, and new data protection regulations in the EU, there are several shifts in the email marketing and automation landscape that can inform your strategy for the new year. Here, we’ll dive into some focus areas for email marketing and automation in 2018.

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The Top 10 HubSpot CRM Mistakes to Avoid

Posted on July 18, 2017 by Ashley Perron | HubSpot

The HubSpot CRM is a valuable tool that can help keep your teams organized and increase productivity, all while aligning your sales and marketing teams. But, with a powerful tool can come some complexity, and in order to get the most out of your CRM, it’s important to spend the time and follow best practices while building and maintaining it.

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How to Get Started with Lead Nurturing & Automation

Posted on June 8, 2017 by Ashley Perron | Marketing Automation, HubSpot

Emails, branching logic, and landing pages galore – with all of the moving parts and behind-the-scenes details that go into your lead nurturing program, where do you even start?

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Understanding the Mystery Behind Marketing Automation

Posted on March 2, 2017 by Ashley Perron | Marketing Automation

What comes to mind when you think of marketing automation? Is it robots, complex software, or inboxes filled with spammy, impersonal emails? Whatever images may flood your mind, “marketing automation” continues to be a frequently searched term among business and marketing professionals.

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