Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

Deanna DiCristo

Marketing, Brand and Product Communicator with 20+ years in B2B marketing with software technology companies.

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Inbound Marketing & Sales | Website Design

6 Reasons Why Your Content Isn't Generating Leads

By: Deanna DiCristo
October 6th, 2016

So, you have a content marketing strategy in place, and you're delivering content via your website on a consistent basis, but you're just not generating leads. What's up? Well, there may be several factors at play. Let's take a look at a few of them:

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Strategy

How To Use Customer Journey Maps To Boost Leads, Loyalty and CX

By: Deanna DiCristo
January 20th, 2015

"You don't build it for yourself. You know what the people want, and you build it for them." - Walt Disney Disney is a master at the customer journey. If you've ever visited one of their theme parks, you know the experience begins well in advance of your actual arrival at the gate. It starts on the drive toward the property, broadcasting from their own radio station - providing you information for the next steps of your journey. Every opportunity to make it easier for you, they do. Every opportunity to brand the experience, they do. Every opportunity to differentiate the customer experience from the competition, they do. They are masters at knowing their customers, and mapping every aspect of their customer's buying and experience journey. Getting into the heads of your customers, or "customer journey mapping" or "experience mapping" allows you to better know them, meet their needs, and anticipate their wants. It provides your organization the advantage of knowing what to do for your customers at any given place (marketing channel) or time (buyer's journey).

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

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Strategy

Agile Marketing: What It Is and Why Your Business Needs It

By: Deanna DiCristo
January 13th, 2015

Don't try, just do. This is a mantra in the world of B2B tech startups. Why? When you're looking to carve out market share in a competitive landscape, or create a whole new category, you have no time to wait on fully-baked long term strategic plans based on massive data-driven analysis. If you do, your business will be over before it had a chance to start, because someone more responsive (namely "Jack be nimble, Jack be quick") will enter and grab hold of the market before you. If you follow what's going on in the world of marketing, you know one of the most talked about trends is agile marketing – the application of Agile and Lean software development methodologies to modern marketing departments. 

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Inbound Marketing & Sales | Strategy

How to Reach New Markets with an Outsourced Marketing Partner

By: Deanna DiCristo
January 6th, 2015

It's the New Year and the first full week back at the office. You're thinking ahead to how you plan to grow your business this year. You've already identified a few new market segments where you see opportunity, and you just need to execute on it. Starting now.   The biggest challenge in entering uncharted territory is the time and research it takes to get up to speed on that whole new market segment. You and your team have the resources to handle the day-to-day once the plan is defined, but there just aren't lot of idle hands to dedicate to learning those new niches and identifying ways to reach them.

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Content Marketing

Planning Your 2015 Editorial Calendar: Tools & Tactics to Get Organized

By: Deanna DiCristo
December 30th, 2014

As we near the end of 2014 (can you believe it?), and we wrap up the last of our vacation days away from the office, the New Year is just around the corner. And with the New Year comes a whole new plan for content marketing. You probably already have at least part of your 2015 editorial calendar complete (at least through the first couple weeks of January), and may be in the process of flushing out the rest. But whether you are sticking with your current editorial calendar tool, or looking at alternatives, we have a few things for you to keep in mind.

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Inbound Marketing & Sales | Strategy

Essential Tips for Working With A Content Marketing Agency

By: Deanna DiCristo
December 23rd, 2014

  Enough is enough. With a million things to do, and not enough people or time, your small marketing team is strapped. You simply can't stay on top of the content required to carry out your marketing initiatives. You've decided it's time to outsource some or all of your content marketing needs.  This was no easy decision. The content you publish on behalf of your organization is a direct representation and reflection of your brand. How can an outside marketing agency know the ins and outs of your business and customers? How can they be expected to suddenly transform into subject matter experts? Will you spend considerable amounts of time bringing them up to speed only to discover they don't meet your needs?

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Inbound Marketing & Sales

The High Cost of NOT Knowing Your Audience

By: Deanna DiCristo
December 18th, 2014

  Know your audience. It’s the most important thing you need to know in public speaking, writing, performing, selling…well, basically any form of communication.   How that audience is described may be done through a variety of terminology… be it target demographic, target audience, buyer personas, customer insights, the 5 W’s, user or customer or buyer profiles, etc. But at the end of the day, they all essentially mean the same thing: knowing your audience. And why is knowing your audience so important?

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