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Deanna DiCristo

Marketing, Brand and Product Communicator with 20+ years in B2B marketing with software technology companies.
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Recent Posts

6 Reasons Why Your Content Isn't Generating Leads

Posted on October 6, 2016 by Deanna DiCristo | Inbound Marketing & Sales, Website Design

So, you have a content strategy in place, and you're delivering content on a consistent basis, but you're just not generating leads. What's up?

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How To Use Customer Journey Maps To Boost Leads, Loyalty and CX

Posted on January 20, 2015 by Deanna DiCristo | Strategy

Getting into the heads of your customer, or "customer journey mapping" allows you to better know them, meet their needs, and anticipate their wants.

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Agile Marketing: What It Is and Why Your Business Needs It

Posted on January 13, 2015 by Deanna DiCristo | Strategy

Marketers are moving away from fixed, linear approaches to strategy and execution; they are adopting agile marketing to boost business success.

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How to Reach New Markets with an Outsourced Marketing Partner

Posted on January 6, 2015 by Deanna DiCristo | Inbound Marketing & Sales, Strategy

Want to tap into a new market segment this year? Here's how to reach new markets with an outsourced marketing partner.

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Planning Your 2015 Editorial Calendar: Tools & Tactics to Get Organized

Posted on December 30, 2014 by Deanna DiCristo | Content Marketing

Is your 2015 editorial calendar in place? Take a look at these tools and tactics for locking in your content for the upcoming year.

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