The decision to keep video production in-house demands resourcefulness from you and your team. If you only have cell phones and point-and-shoot options at your disposal, that shouldn't limit your ability to share some company-culture moments on social media, document meetings for internal use, or showcase basic customer testimonials.
So you want to create more video content. That's great! But you may be wondering how to start the process to create video content that ties into your overall marketing strategy. To do so, you should talk through these questions with your team to set the goal and scope of each video project.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Strategic move or flat-out excuse? Decide for yourself as we debunk some of the most common objections to video marketing that we hear from business owners and marketers alike. Look out for the second part next week, or take a glance at our eBook for more about video marketing.
The journey of customer delight doesn’t begin at the point of purchase. It starts way before the sale is made, at the very first interaction someone has with your business. And you’re not done after they purchase either. You've already provided them with valuable content, but If your priority is customer retention, they need to be continually nurtured by remarkable experiences.
We decided to step in front of the camera this week to share some video marketing tips. It seemed fitting to deliver our message about video with... a video. This being our first vlogging venture, we learned a few things in the process of filming. But that could be a post of it’s own. (Hint: It probably will be.) If nothing else, we hope you find our first crack at becoming boisterous on-screen personalities amusing. Enjoy!
Videos are everywhere these days. People are glued to their screens, watching, taking, and sharing videos. What, exactly, makes the medium so enticing? And why do videos work so well as part of an overall marketing strategy?
The holiday season is upon us once again, and it’s time to send out end-of-year communications. But if you’re like many businesses, you may be reconsidering the e-card as your annual way to spread holiday cheer. Videos are quickly replacing static text and image greetings, and make for more shareable content on social media. With video, you can send highly engaging greetings that share concise messages while showcasing your team and all of their unique personalities. And making one isn’t as time-consuming as it may seem. We made our holiday video in an afternoon, following three simple steps below.