Regardless of your industry, your role, and your experience level with inbound marketing, HubSpot's annual INBOUND event in Boston next week (Nov. 8-11) holds a tremendous amount of learning opportunities, networking events, and entertainment solutions. It can be a bit hectic if you're not prepared. So we've decided to share a few tips and insights from our experienced INBOUND crew to help you navigate and enjoy the show. Heck, we even got a first-timer to chime in. See you there!
Before we dive into the reasons, let’s be clear. We are a Wistia customer. Our agency started using Wistia to fulfill our internal video marketing needs prior to offering the service for clients. As digital marketing advisors, we required an easy solution to implement our programs and to measure the results. Wistia fit the bill. As we started developing video marketing campaigns for our clients, the question of “Where should we host our videos?” became easy to answer. So when the opportunity arose to become a Wistia Agency Partner, we embraced it for the same reasons we recommend the platform.
This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!
Business Model Evaluation When evaluating the decision to outsource marketing versus build an in-house team, a business model review is a worthwhile exercise. Some questions to initially ask about your organization are: Is your organization selling products or services? Are you operating in a well established market segment? Is demand for your goods and services consistent? What are gross margins on sales? What is the projected growth for your company? How important is timing in scaling your marketing functions? What is the competitive landscape like? As you start to answer these questions about your own business, clarity will begin to surface on whether outsourcing is right for your company.
Scared of using Snapchat for your business? You’re not alone. But it may cost you long-term growth. So get over it and start engaging your audience where they live. That was the key takeaway from Carlos Gil’s presentation, Snapchat for Business, at Digital Summit Minneapolis last week.
If you're considering your first CRM or you're thinking of switching to a different CRM, then you've come to the right place. As Mark Twain said, "The secret to getting ahead is getting started." Even though you might be thinking you should have done this earlier, there's no time like the present.
Before jumping into the details of when to outsource marketing and when to keep it in-house, let’s take some time to define what we mean by “outsourced marketing.” Defined, outsourced marketing is when an organization contracts with external company resources to implement marketing strategies and tactics. This could be for functions like marketing research, development of marketing strategies, execution of ongoing lead generation tactics and ongoing strategic consulting.
Walk into most companies and you're likely to hear versions of the following conversations: "Marketing departments don’t get it: they don’t understand the customer; they don’t understand the challenges salespeople face; they don’t understand how to turn a lead into a prospect, then a customer, then a long-term customer…" "Sales departments don’t get it: they don’t understand the need to shift from push to pull marketing; they don’t understand how the buyer’s journey has forever changed; they don’t understand that content marketing is far more effective – and cost efficient – than traditional advertising…" Such disconnect has existed for as long as marketing and sales departments have existed. So how do you bridge the gap to generate more leads and, ultimately, more sales for your business? Easy. Get everyone together and start a conversation – but not just any conversation.
It's a question I often hear from marketing teams and business owners in the residential building space who are looking to get the most bang for their buck. In many cases, their marketing budgets and available resources are limited -- which adds pressure to maximize returns on lead generation programs.
Editor's Note: The words teleservices, telemarketing, telesales and inside sales are used interchangeably, depending on industry, country, and organization. Generating leads for your business can be done in various ways. We focus on programs that are based on highly functional responsive websites, content marketing, email nurturing, social media sharing and promotion, search engine optimization, and data analysis. The plans we develop help businesses grow their leads successfully over time. Depending on the goals of your business, we may also suggest traditional marketing tactics to maximize lead generation.
Stepping back from the 2016 International Builders' Show, I wanted to reflect on some key takeaways. Rather than run down a list of my notes, I've decided to highlight one trend for each of the NAHB councils, all of which sponsored a niche-specific Central during the show.