Inbound Marketing and Sales blog

The Denamico Blog

Content marketing, lead generation, and business growth advice from marketing and sales professionals in the trenches.

Brendon Dennewill

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Video Marketing

3 Reasons Why We Became a Wistia Agency Partner

By: Brendon Dennewill
October 25th, 2016

Before we dive into the reasons, let’s be clear. We are a Wistia customer. Our agency started using Wistia to fulfill our internal video marketing needs prior to offering the service for clients. As digital marketing advisors, we required an easy solution to implement our programs and to measure the results. Wistia fit the bill. As we started developing video marketing campaigns for our clients, the question of “Where should we host our videos?” became easy to answer. So when the opportunity arose to become a Wistia Agency Partner, we embraced it for the same reasons we recommend the platform.  

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Strategy

6 Drivers for Outsourcing Marketing

By: Brendon Dennewill
August 30th, 2016

Business Model Evaluation When evaluating the decision to outsource marketing versus build an in-house team, a business model review is a worthwhile exercise. Some questions to initially ask about your organization are:  Is your organization selling products or services? Are you operating in a well established market segment? Is demand for your goods and services consistent?  What are gross margins on sales?  What is the projected growth for your company?  How important is timing in scaling your marketing functions?  What is the competitive landscape like? As you start to answer these questions about your own business, clarity will begin to surface on whether outsourcing is right for your company.

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How to Pitch Content Marketing

Learn how to pitch content marketing to your boss.

This eBook will help you communicate the ROI of content marketing so that you can get buy-in from your executive team. Subscribe to the blog to access your free copy!

Blog Feature

Social Media

Scared of Snapchat for Business?

By: Brendon Dennewill
August 2nd, 2016

Scared of using Snapchat for your business? You’re not alone. But it may cost you long-term growth. So get over it and start engaging your audience where they live. That was the key takeaway from Carlos Gil’s presentation, Snapchat for Business, at Digital Summit Minneapolis last week.

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Marketing Automation | HubSpot

Considering a CRM?

By: Brendon Dennewill
June 28th, 2016

If you're considering your first CRM or you're thinking of switching to a different CRM, then you've come to the right place. As Mark Twain said, "The secret to getting ahead is getting started." Even though you might be thinking you should have done this earlier, there's no time like the present.

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Strategy

5 Reasons to Outsource Marketing

By: Brendon Dennewill
May 17th, 2016

Before jumping into the details of when to outsource marketing and when to keep it in-house, let’s take some time to define what we mean by “outsourced marketing.” Defined, outsourced marketing is when an organization contracts with external company resources to implement marketing strategies and tactics. This could be for functions like marketing research, development of marketing strategies, execution of ongoing lead generation tactics and ongoing strategic consulting.

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Inbound Marketing & Sales

How to Align Your Marketing & Sales Teams [Quick Tip]

By: Brendon Dennewill
April 28th, 2016

Walk into most companies and you're likely to hear versions of the following conversations: "Marketing departments don’t get it: they don’t understand the customer; they don’t understand the challenges salespeople face; they don’t understand how to turn a lead into a prospect, then a customer, then a long-term customer…"  "Sales departments don’t get it: they don’t understand the need to shift from push to pull marketing; they don’t understand how the buyer’s journey has forever changed; they don’t understand that content marketing is far more effective – and cost efficient – than traditional advertising…" Such disconnect has existed for as long as marketing and sales departments have existed. So how do you bridge the gap to generate more leads and, ultimately, more sales for your business? Easy. Get everyone together and start a conversation – but not just any conversation. 

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Inbound Marketing & Sales

What's the Most Cost-Effective Way to Generate Leads?

By: Brendon Dennewill
March 10th, 2016

It's a question I often hear from marketing teams and business owners in the residential building space who are looking to get the most bang for their buck. In many cases, their marketing budgets and available resources are limited -- which adds pressure to maximize returns on lead generation programs. 

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Inbound Marketing & Sales

10 Tips for Merging Inbound Marketing with Outbound Teleservices for Lead Generation

By: Brendon Dennewill
February 2nd, 2016

Editor's Note: The words teleservices, telemarketing, telesales and inside sales are used interchangeably, depending on industry, country, and organization.  Generating leads for your business can be done in various ways. We focus on programs that are based on highly functional responsive websites, content marketing, email nurturing, social media sharing and promotion, search engine optimization, and data analysis. The plans we develop help businesses grow their leads successfully over time. Depending on the goals of your business, we may also suggest traditional marketing tactics to maximize lead generation. 

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Key Takeaways From the 2016 International Builders' Show

By: Brendon Dennewill
January 26th, 2016

Stepping back from the 2016 International Builders' Show, I wanted to reflect on some key takeaways. Rather than run down a list of my notes, I've decided to highlight one trend for each of the NAHB councils, all of which sponsored a niche-specific Central during the show.

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