Where to Start? Choosing the Right Marketing Automation Platform
There’s no way around it: choosing a marketing automation platform is a major decision. Selecting the right marketing automation platform will affect critical parts of your sales..
How to Get Started with Lead Nurturing & Automation
Emails, branching logic, and landing pages galore – with all of the moving parts and behind-the-scenes details that go into your lead nurturing program, where do you even start?
How to Nurture Leads With Video and Marketing Automation [SlideShare]
Marketing automation has been around for years, and video has been around even longer. But using these two tools together is uncharted territory for many businesses.
Understanding the Mystery Behind Marketing Automation
What comes to mind when you think of marketing automation? Is it robots, complex software, or inboxes filled with spammy, impersonal emails? Whatever images may flood your mind,..
5 Quick Ways to Get People to Sign Up for Your Newsletter
Newsletters are still considered a great way to grow and maintain relationships, even during times when people aren’t actively making purchasing decisions. If your email list has..
Make Your Landing Page Conversion Rates Something to Cheer About with Video [Case Study]
ABOUT THE PROJECT We’ve all heard about the power of video, but we know many companies sometime struggle to understand how and why to use it. One practical application for video..
The Inbound Marketing Methodology: Stage 3, Close
THE INBOUND MARKETING METHODOLOGY: STAGE 3, CLOSE Over the last couple of weeks, we’ve been talking about the stages of the inbound marketing methodology. The first stage is to..
What is the Best CRM?
Is that the right question? If you work in, or manage sales, you already know that the best CRM is essentially the one that works. The sales software that helps you prospect..
CRM Meets the Sales Process [Video]
Closing the Sales Loop on Sales and Marketing This past week, we were thrilled to host a happy hour networking event, Closing the Sales Loop, for businesses in Minneapolis. In a..