3 big shifts from HubSpot INBOUND | Fall Spotlight Releases
Marketing isn’t working like it used to. Sales cycles are slowing. Leaders are making decisions...
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Sophie Schaffran
Sophie Scaffran is the Marketing Director at Denamico. With more than a decade of experience spanning marketing strategy, paid media, automation, and digital content, Sophie has led teams through growth, transformation, and innovation in industries ranging from healthcare to e-commerce. She is passionate about building confident, high-performing teams and leveraging data-driven marketing to drive revenue growth.
3 (fixable) reasons your CRM isn't working...
When I first joined Denamico, I had never heard of change management. I didn’t fully understand why...
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What’s Not Changing (And Why That’s Your Competitive Advantage)
As I reflected on Q2 and planned our upcoming marketing initiatives, I felt like we had...
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Is your CRM falling short? This is why...
"We're not seeing the value of our CRM investment."
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Is CRM Optimization Ever "Done"?
“When can we stop paying for CRM optimization?”
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What Most Leaders Miss About CRM Implementations
Hint: It’s not the tech....
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What a SaaS CEO Taught Me About Smarter Tech Choices
“They’re the best. If they’re using it, there must be a reason.”
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200+ HubSpot Spring Spotlight Updates: Here’s What You Need to Know
As a marketer, the pressure to be everywhere, do everything, and prove impact fast is real.
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