One (can’t skip) step toward AI adoption
Last month, I was onboarding and training a new marketing hire when this quote from Mike Kaput,...
See More
Sophie Schaffran
Sophie Scaffran is the Marketing Director at Denamico. With more than a decade of experience spanning marketing strategy, paid media, automation, and digital content, Sophie has led teams through growth, transformation, and innovation in industries ranging from healthcare to e-commerce. She is passionate about building confident, high-performing teams and leveraging data-driven marketing to drive revenue growth.
Is your CRM falling short? This is why...
"We're not seeing the value of our CRM investment."
See More
Is CRM Optimization Ever "Done"?
“When can we stop paying for CRM optimization?”
See More
What Most Leaders Miss About CRM Implementations
Hint: It’s not the tech....
See More
What a SaaS CEO Taught Me About Smarter Tech Choices
“They’re the best. If they’re using it, there must be a reason.”
See More
200+ HubSpot Spring Spotlight Updates: Here’s What You Need to Know
As a marketer, the pressure to be everywhere, do everything, and prove impact fast is real.
See More
6 Questions to Ask Before Implementing New Tech
“I just spent 4 hours pulling data to calculate my close rate by bid time.”
See More
Our Team Shares Their Top HubSpot CRM Automations
"People are still missing the full potential of a CRM!"
See More
HubSpot Breeze Intelligence: The Future of Data Enrichment
Tools are only as powerful as the data you put in them. It's almost too obvious to state, but I've...
See More