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Sophie Schaffran

Sophie Schaffran

Sophie Scaffran is the Marketing Director at Denamico. With more than a decade of experience spanning marketing strategy, paid media, automation, and digital content, Sophie has led teams through growth, transformation, and innovation in industries ranging from healthcare to e-commerce. She is passionate about building confident, high-performing teams and leveraging data-driven marketing to drive revenue growth.

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HubSpot Breeze Intelligence: The Future of Data Enrichment

Tools are only as powerful as the data you put in them. It's almost too obvious to state, but I've...

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Why 68% of Go-To-Market Leaders Miss Their Targets (And How to Fix It)

As I worked through the 2025 Denamico marketing strategy, I revisited a recent RevOps Champions...

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Building a Value-Based Adoption Plan for CRM Implementations

The success of a CRM isn't measured at go-live - it's measured in sustained user adoption.

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The AI Paradox: Your Foundation Determines Your Future

Are we actually ready to leverage AI? 

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Scaling Your Business with a Franchise Mindset

Could your business benefit from repeatable processes and a strong brand ethos? 

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