6 Questions to Ask Before Implementing New Tech
“I just spent 4 hours pulling data to calculate my close rate by bid time.”
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Sophie Schaffran
Sophie Scaffran is the Marketing Director at Denamico. With more than a decade of experience spanning marketing strategy, paid media, automation, and digital content, Sophie has led teams through growth, transformation, and innovation in industries ranging from healthcare to e-commerce. She is passionate about building confident, high-performing teams and leveraging data-driven marketing to drive revenue growth.
Our Team Shares Their Top HubSpot CRM Automations
"People are still missing the full potential of a CRM!"
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HubSpot Breeze Intelligence: The Future of Data Enrichment
Tools are only as powerful as the data you put in them. It's almost too obvious to state, but I've...
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Why 68% of Go-To-Market Leaders Miss Their Targets (And How to Fix It)
As I worked through the 2025 Denamico marketing strategy, I revisited a recent RevOps Champions...
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Building a Value-Based Adoption Plan for CRM Implementations
The success of a CRM isn't measured at go-live - it's measured in sustained user adoption.
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The AI Paradox: Your Foundation Determines Your Future
Are we actually ready to leverage AI?
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Scaling Your Business with a Franchise Mindset
Could your business benefit from repeatable processes and a strong brand ethos?
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