Is It okay to ask employees to use their personal LinkedIn for business promotion?
These days, employee brand advocacy programs are getting a lot of attention — and for good reason....
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The Baseline Metric Every CEO and CMO Should Care About
Everyone knows you have to spend money to make money, but how much is too much to be spending on...
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Smart Content Case Study: Hyper-Personalized Newsletters
SMART CONTENT CASE STUDY: HYPER-PERSONALIZED NEWSLETTERS
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What is the Best Marketing Automation Software for a Small Business?
Once a marketing strategy has been developed, marketing automation helps execute the strategy.
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Is Digital Marketing a Fit for My Business?
Regardless of the type of business you run, from a flower shop to a manufacturer of high-end...
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Buyers Hold the Power - Your Company is Not the Exception
Prior to working for a digital marketing agency writing for a variety of B2B and B2C clients, I...
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What is ZMOT and Why Does it Matter to Your Business [Video]?
What is ZMOT?
What is the last fairly expensive purchase you made? Maybe an appliance, a car, a...
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How Offline and Online Marketing Can Work Together [Infographic]
Inbound marketing has secured a foothold in the corporate world where marketing budgets are vast....
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